Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.

About Our Marketing Attribution Services

Delivered by AppWT Web & AI Solutions — Michigan's trusted web & AI agency since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. Founded in 1997, we have been delivering premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have completed 23,762+ projects for 9,536+ clients across Michigan and beyond.

Our Marketing Attribution Expertise

Marketing attribution shows which touchpoints deserve credit for conversions. AppWT implements attribution models beyond last-click including first-touch, linear, time-decay, and data-driven algorithms. We track customer journeys across channels revealing how organic search, paid ads, email, and social media contribute to conversions. Implementation includes cross-device tracking, offline conversion import, and view-through attribution for display advertising. Reports show channel interactions, identify most valuable customer paths, and inform budget allocation decisions. Analysis reveals which channels initiate relationships, which assist conversions, and which close deals. Southfield businesses optimize marketing mix when attribution shows channels working together versus evaluating each in isolation.

Our Approach

AppWT implements multi-touch attribution revealing how channels work together. You allocate budgets based on true contribution instead of last-click bias.

Why Choose AppWT

29 Years of Excellence

Family-owned since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. 62+ five-star reviews across Google, Clutch, and Yelp.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Based Team

Proudly headquartered in Livonia. We serve Michigan businesses and clients worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your marketing attribution needs.

Schedule Free Consultation
Tech Wizards an AppWT Anthem